Join us for a virtual information session about the Integrated Marketing Communications (IMC) Master's Degree on Friday, December 16, at 12 p.m. During this information session you will hear from interim program director Eddie Rhee and have your questions answered. Stonehill's innovative IMC program combines . * Ensure marketing briefs are translated into the right tactical project plans and all requirements and turning points are clear across teams. The company placed "Snapbots" in select cities. Features of the Integrated Marketing Communication Plan: Feature # 1. It means that every form of communications that originates from a business or a campaigned is linked together in some way. Implement Your Plan and Keep Track. It is often used interchangeably with IMC (integrated marketing communications), 360-degree campaigns, and omnichannel marketing although there's some nuance between the terms. Take stock of the major business initiatives within the calendar and decide what marketing campaigns could support that. To plan a great party, you must understand your attendees. We offer flexible options to take classes online, on campus, or through a combination of bothso you don't have to interrupt your career to earn your degree. The power to outperform. The Department of Integrated Marketing and Communications delivers industry relevant programming and curricula that align with the needs of marketing and communications leaders in the areas of Digital Transformation, Global Perspective, and Growth Leadership. Step 1: Understanding your audience Identifying, and understanding your target market is crucial to creating any successful marketing plan. Virtual - Online. IMC attempts to unify all pieces of marketing communications, including advertising, public relations, direct marketing, social media and sales promotion. Solimar begins this process with the development of a . This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. An integrated marketing campaign combines different channels to promote a brand, product or message to its target audience. Here are just some of the steps you might need to cover when building your integrated marketing communications plan. Integrated Marketing Programs matched to your sales process. Integrated Marketing Program. Development of complete social marketing programs for actual companies using best-of-breed social monitoring, web analysis, social marketing systems, blogs, Twitter, Google Plus, LinkedIn, and other tools. Fill a marketing void at your company, hone . Prerequisite: IMC 303-0. Integrated Marketing Strategy and Planning Certificate - $3,200 for all seven (7) programs in certificate track. The Integrated Communication Certificate Program builds an advanced approach to integrated marketing communications that is specifically built for today's communication professional. The Integrated Marketing Communication graduate program is designed for students interested in careers that merge advertising, public relations, cross-cultural marketing communication, new communication technologies, and applied research. As your core learning path, you'll enroll in the 10 marketing courses below from our Digital Marketing and Data-Driven Marketing certificate programs. The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. Integrated Marketing Communications adopts a human-centered approach where messaging caters to an audience and is consistent across all channels. Integrated Marketing Communication focuses on identifying consumer insights and developing strategies using offline and online channels to develop, nurture and sustain brand/consumer relationships. These were actually vending machines for Snap Inc.'s Spectacles product and people posting on social media while . Integrated Marketing Communications can produce stronger message consistency, help build brand and create greater sales impact. You can also earn the certificate as you pursue an MBA from St. Thomas. Shift in Promotional Expenditure from Traditional Media to Non-Traditional Media: Traditional media is more expensive and not as target oriented as the new tools of promotion. Differentiate a product or service from competing offers. For example, Campbell's Soup Company typically . Integrated marketing is a business strategy that takes into account the breadth and depth of marketing efforts. Integrated marketing is a strategy for delivering a unified message across all the marketing channels your brand uses. Content may be subject to copyright. Next, the marketer develops an integrated marketing program that will actually deliver the intended value to target customers. Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels. An intimate dinner party among friends? Make sure you have some nibbles and cocktails so everyone can mingle before sitting down. Choose the start date that works best for you. Snap Inc.: Spectacles. A concise, low budget and brief Integrated Marketing Communications plan, for a small ice-cream brand. The business case for integrated marketing is the shift from becoming a competitive player to a profit powerhouse. Identify Your Customer The first step in developing an integrated marketing communications strategy is to determine your audience. As a testament to the power of integrated. In 2014, WCU completed the reorganization of Advancement and . After all, you can't engage in email or social media marketing without establishing a presence, and print is a great way to be seen. 4. The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in four core areas of integrated marketing communications. Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization's promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media. Jindal Global Business School Course Manual Table 1: Course Title Integrated Advertising, Promotion, and Marketing Communications Core or Elective course Elective Program and Batch MBA 21/IBM19 Semester & Academic Year Fall 2022 Credits 1.5 Discipline/Area Marketing Provide details, if this course is a Prerequisite for any course/specialization NA Name of the Faculty Member(s) Sunitha . Businesses should start building an IMC if they haven't done so. Know your products well. Even before the internet really took off . will be part of a holistic branding message. . Slide 1: Cover Page. It provides consistency wherever customers choose to interact with a company. How To Create an Integrated Marketing Plan. The IMC approach is targeted towards achieving maximum . 3. The IMC Certificate Program integrates areas of marketing communication that are both traditional and digital. Consider demographic factors, such as education level, gender, income, age, race and geographic location. An integrated campaign can contain digital and offline elements as well as paid, earned and owned media, but the key part is that they work together in an aligned way to reach marketing goals. Integrated marketing communication [IMC] at its core is a pretty basic concept. Print Marketing. CORE COURSES Marketing Research Financial Accounting IMC Strategic Process Integrated marketing is the practice of managing all of a company's marketing channels to provide a consistent message. The Integrated Marketing Communications (IMC) graduate certificate offered by the WVU Reed College of Media is delivered exclusively online. integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, to achieve maximum impact of marketing objectives ( source ). Solimar's integrated marketing program is our comprehensive marketing solution specifically designed to ensure that all messaging and communication strategies are unified across all channels and strategically focused on attracting your customerthe traveler. Another great example of integrated marketing with a twist, Snap Inc. understood the possibilities and how to blend brick and mortar with online efforts. Attend part time (with the flexibility of three entry points: spring, summer and fall) The rst step of development of this integrated marketing and communications plan was the reorganization of the former Division of Advancement and External Aairs at WCU, including the creation of a marketing unit that would house Creative Services and University Printing. At Northwestern, you will expand your authority as a marketing professional, thanks to our faculty's unparalleled leadership and your enriching new relationships and connections. The emphasis is on how to analyze and create an IMC . An Integrated Marketing Campaign starts with a deep understanding of a consumer's needs, attitudes, and behaviors, matching them with business and marketing objectives, in order to develop a set of initiatives and activities that create, communicate and capture value for consumers, integrated across multiple touchpoints. You will enhance your expertise and develop your network, customizing your experience in a flexible, hybrid . Successful integrated marketing takes alignment and buy-in from sales and marketing teams, as well as touchpoints throughout the company like retail sales, teleservice and other front-line personnel. Integrated Marketing Communication or IMC is a marketingstrategy that aligns and interconnects the various platforms and communicationchannels to create a singular branding message. A consistent message across multiple platforms increases the likelihood your target audience will take action in ways that you intend. Strategic integrated communication can help organizations streamline their efforts and significantly boost results by focusing on synergy, alignment and measurement. Through the use of an IMCapproach towards marketing, a brand can achieve a variety of competitiveadvantages. Integrated marketing is the holistic approach to making sure you are being consistent with your message in all media. From foundational brand strategy to the paid media and data-driven performance analytics, this comprehensive program allows you to design your own integrated learning path. A successful integrated marketing campaign should be led by a marketing manager with the knowledge and training necessary to manage and effectively strategize a comprehensive campaign. 30 Credit Program Include features and essential components of your brand. With more than 25 electives to choose from and specializations in areas like digital and social media and creative strategy, you can create your ideal educational experience. 19) and has since changed the way communicators and marketers interact and conduct business. Once complete, you will be able to immediately put this plan in place to drive results. A children's birthday party? What is integrated marketing? However, you don't just market right away when you don't even know how you're going to do it. Integrated Marketing Communication (IMC) An approach to achieving the objectives of a marketing strategy, through a well coordinated use of different promotional methods that are intended to reinforce each other. In practice, that means having a consistent look, feel and tone to your message across all the channels you use. Focusing on modern digital interactive marketing and strategic communication tactics, this degree allows you to gain hands-on experience and develop a comprehensive portfolio to elevate your career prospects. IMC 300-0 Introduction to Integrated Marketing Communications . With this document, you can think of ways and concepts that can make the delivery of your message more convincing. Integrated marketing starts with your audience segments, not your budget. Accelerate Your Degree and Your Career Accelerated Degree Complete your IMC degree in as little as three to four semesters. Responsibilities. * Support the Integrated Marketing Program Management team in planning and driving new product launches and campaigns. Integrated marketing is more message-centric. Even in this digital age, print is an important component of an integrated marketing campaign. Integrated Marketing Communications (IMC) is a strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyers through the decision-making process. Immerse yourself in the art and science of marketing. from marketing objectives. Provide information on features and benefits. The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product price Joining us in our classrooms every year are over 100 guest speakers and project judges . Everything you learn at Medill will be centered on consumer understanding. An integrated marketing campaign involves different marketing channels that are used in combination to promote your products or services. Some programs may allow students to complete a thesis or research paper instead of a professional capstone project; however, as IMC is a highly industry-focused . * Run channel and creative team priorities and drive progress . The Integrated Marketing Communications Certificate Program focuses on effective marketing communications strategies and tactics for an increasingly digital media environment. The M.A. Then, think about behavioral and psychological traits, including things like interests, hobbies and values. 30+ Marketing Plan Templates in PDF. An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. Integrated marketing is the process of unifying all aspects of marketing communication such as advertising, PR, and social media and using their respective mix of media, channels, and tactics to deliver a seamless and customer-centric experience. Executing successful integrated marketing communications campaigns is based on a solid marketing plan, market research and a creative messaging strategy with a focus on consistency, discipline and RESULTS! See the difference Innovation is in our DNA: This final project sets to critically evaluate the various advertising or promotional tools within the integrated marketing communication (IMC) program of Starbucks, determine their effectiveness, and contrast their advantages and disadvantages using different types of media to reach the target market. Small business owners and marketers often come to us with assignments to produce single projects: a direct mail program; an ad campaign; a brochure; a new website; a paid search (Adwords) campaign; drip email; an email newsletter; And that's okay. Integrated Measurable Marketing is a practical, hands-on service that combines strategic planning with the actual execution of those plans. The marketing program builds customer relationships by transforming the marketing strategy into action. You may also see real estate marketing plan examples. Take one or more evening courses per term to complete this program in as few as 12 months, or go at a slower pace. The IMC graduate certificate provides students with practical skills they need to keep up with the ever-changing field of marketing communications. Without an integrated marketing plan . Businesses deploy integrated marketing campaigns to maintain message discipline across media. It prepares students for entry-level marketing communications positions in such fields as advertising, public relations, corporate communications, and database and . Integrated marketing is the process of uniting all areas of marketing communication, including advertising, public relations, and social media, and utilizing their unique mix of media, channels, and methods to offer a seamless and customer-centric experience. Ideal for working professionals, our program is designed to fit your schedule. Integrated Marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. 1. We gladly take on those solo . Typically, marketing managers oversee all activities within a company's marketing, advertising, and promotional department. 7. 232+ FREE & Premium Marketing Plan Templates - Download NOW Beautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter. Integrated marketing communication plan needs to include: Detailed summary of your marketing plan as to how it intends to promote products and services among target customers. Measurable, Achievable/Actionable, Relevant and Time-bound. Print advertising generates brand awareness and can serve as . Within one week of the last session, participants will be required to submit a one-page marketing plan demonstrating the application of course learnings to an internal marketing or business challenge.